Glossary » Descriptor Terms

Term Definition Comments
Ethnic Minorities

Groups that have different national or cultural traditions from the majority of the population.

1 comment
Large Enterprises

Businesses with more than 250 full time employees.

1 comment
Low Income

Clients above the poverty line but below the national median income. For any update about poverty lines and PPP visit: http://www.povertytools.org

No comments
Microenterprises

Microenterprises are those with ten or fewer workers and which are often unregistered and are run by the Poor or Very Poor.

No comments
Semi-urban

Residential areas on the outskirts of a city or town with strong presence of non-farm economy.

No comments
Small to Medium Enterprises

Business with less than 50 full time employees are defined as small. Businesses with less than 250 full time employees are defined as medium.

1 comment
Target Client

Clients are individuals or organizations/businesses that buy or receive products or services, and frequently maintain an on-going business relationship with the organization.

No comments
Target Customer

Intended buyer or recipient of a product or service. Customers are individuals who buy or receive products or services from the organization.

No comments
Target Customer: Demographics

Specific demographic of target customer.  Can fit into the following option areas: Women; Children or Adolescents (below age 18); Indigenous People or Ethnic Minorities.

1 comment
Target Population

Target populations are beneficiaries of the organization’s operations. For example, the target population for an agricultural coop that is receiving debt or equity investments are those farmers that can sell their wares to the coop and the farm hands that are employed by the farmers who are selling their wares.

No comments
Very Poor

Clients living below an absolute extreme poverty line. Common extreme poverty lines include (1) persons in the bottom 50% of those living below the poverty line established by the national government, or (2) persons living on less than US $1.00 per day (technically $1.08 per day per capita at 1993 Purchasing Power Parity - PPP) [...]

No comments
Rural

All areas outside major urban and minor urban areas.

No comments
Major Urban

A metropolitan statistical area of equal to or greater than 1 million. Includes both central city and surrounding suburbs.

No comments
Minor Urban

A metropolitan statistical area of less than 1 million. Includes both central city and surrounding suburbs.

No comments